WKRBC Utilizes Text to Notify Donors of Shortages and More

The Western Kentucky Regional Blood Center has begun using SMS to target donors by type during shortages. Now, through Agent511, during shortages of specific blood types, WKRBC can send text messages requesting donors. For example, if there were a shortage of type AB- blood, WKRBC can sen a message to just donors with type AB- blood requesting their help. WKRBC will also be utilizing text messages to notify donors of upcoming local blood drives and events. To sign up for notifications and updates from the Western Kentucky Regional Blood Center visit http://www.wkrbc.org/.