With its interactive, measurable, and direct features, mobile marketing represents an enormous opportunity and is fast becoming the marketing channel of choice for organizations of all types.
Mobile marketing is highly interactive and personalized and has a powerful and immediate impact. By integrating mobile technology into existing communication campaigns, businesses enable their customers to take advantage of special offers, cash in mobile coupons, obtain additional, relevant information and receive alerts about events.
Mobile marketing enables advertisers to send out custom-made and personalized multimedia campaigns to lists of targeted audiences—enabling customers to respond directly. A few of the attractive features of mobile SMS marketing include:
- Anytime, anywhere communication that is direct and immediate
- Can be targeted to particular audience groups based on age, profession or gender
- Cost effective
- Huge potential for viral marketing as customers tend to forward messages in groups
- Can be easily integrated in cross-media including TV, print and radio
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